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Three Ways a Case Manager Will Improve Your Law Office

This episode of the You Are Lawyer podcast features Rob discussing his journey from EMT, military police officer, and police officer to building one of the largest personal injury operations in New England. Rob shares how his own experience with a catastrophic car accident changed the course of his career and ultimately led him to create a law firm and legal solutions company focused on innovation, operational efficiency, and helping other law firms grow. The conversation explores everything from remote staffing and medical record retrieval to leadership, scaling a law firm, and why sharing knowledge with other attorneys has become a core part of his mission.

In this episode, you will learn:

What you’ll learn in this episode includes how Rob built systems inside his own law firm before turning them into successful businesses that now support firms nationwide. He explains how his medical record retrieval company integrates directly with case management systems like Filevine, Litify, SmartAdvocate, and CASEpeer to automate the retrieval process and save firms time and money. Rob also shares how his international staffing academy trains and certifies intake specialists, legal assistants, and case managers specifically for personal injury law firms, helping firms scale with fully trained remote team members.

The conversation also dives into what truly drives case value in personal injury law: medical management. Rob explains the critical role case managers play in guiding injured clients through treatment, identifying gaps in care, and helping maximize both medical outcomes and settlement value. Beyond operations and growth, Rob discusses the importance of mentorship, mastermind groups, innovation, and community impact, including programs his firm runs to prevent drunk driving and support local families. For lawyers looking to grow a practice, build systems, or rethink what is possible with a law degree, this episode offers practical insights and an inspiring perspective on leadership and entrepreneurship in the legal industry.

I wouldn’t say that a case manager or

parillegal ever sees everything there is

to see.

All right. So, welcome to the You Are

Gole Your podcast. Rob Lavine. How are

you? I’m great. How are you? I’m doing

really well. So, I’m really excited to

chat with you all about being a lawyer,

all the things that you’re doing now.

Um, and in fact, what was this

background that you wanted to show? Is

it like your business? Yeah. So we run

two businesses in the big picture, the

law firm and then Rob Lavine Legal

Solutions. And so then there’s a number

of different services under Rob Lavine

Legal Solutions. So it references the

services that we have uh on our

background. Yeah. Tell us about some of

your offerings. What do you offer with

the Rob Lavine Legal Services? Sure. So

you know I became a lawyer 25 years ago

and the law firm it’s about 260 270

people now. So and then over the years

uh we’ve created other solutions for our

law firm and then after we really tested

it and perfected it in our law firm

we’ve run them out now offering them to

others. So for instance we have a

medical record retrieval company. So

originally that was called record

retrievers. Then it was called records

on time. Now it’s under the umbrella of

Rob Lavine Legal Solutions. So our

system integrates with the law firm’s

case management system. So we integrate

with Filevine, Litify, Casepier, Smart

Advocate, Needles. We’re adding right

now Neos and Cleo. And so we continue to

add systems. And so what that means is

that we literally come into the law

firm’s case management system, scrape

their system once an hour, uh, and then

extract the provider information, the

client information, the HIPPO form. We

collect the records, and then we

literally deliver it back into the case

management system. So we deliver the

records into their document storage

system, labeled, OCRD, and compressed.

We push the expenses into their system,

the notes of what we’re doing into their

system. So it really saves them a lot of

time and money. Yeah. And you’re making

sure that everything is current and up

to date. So I love that. Absolutely.

Yeah. Okay. So first we got to

celebrate. You have 250 lawyers working

with you. That’s a huge deal. Not just

lawyers, that’s the whole team. So the

Yeah. staff is about 260. Yeah. That’s a

really big deal though. I mean that’s a

really big deal. I’m two years into

running my business, five years into

having the podcast. I was at a big law

firm for five years. So I’m like to have

260

people that’s huge. Where are you

located? Um I live uh between Puerto

Rico and Rhode Island and the law firm

was originally based out of Rhode

Island. Uh personal injury law we do in

Rhode Island, Mass, Connecticut, and New

Hampshire. And then we also do social

security disability and veterans

disability. And we do that nationwide,

the whole country. Okay. And so my mind

is swimming. When you first started, did

you ever think the firm would get this

big or that your services would get this

big? When I first

started, no, probably I did not envision

what we accomplished. Okay. So, would

you say that success kind of grew with

you or that your dreams got a little bit

bigger as like you found some success? I

mean, the goal was always to be

successful and I think in a law firm

success doesn’t necessarily mean that

you have to be big. I mean you can be

boutique and still do big cases and it

also depends on I suppose what your

definition of success is right

everybody’s definition is different so I

would say just over time uh as I learned

more got better business skills had

better ideas of what I like doing and

what I wanted to accomplish which that

has definitely changed so you just learn

right life’s a journey

yeah I love the humility

Okay. All right. So, is your firm mostly

virtual or are there offices in all

these states? We have about 19 offices

um but they are mainly um just for

meeting with clients. They’re not really

uh locations where people work. We have

one location where I have team members

working out of um but the rest maybe

have 15 people in an office and the rest

is we’re 99% remote. And did that

transition happen after COVID or as you

started to scale you just were like it

makes more sense to not have happened

after COVID. So before CO the law firm

was about a hundred people uh and so

then after CO you know we’ve grown

dramatically but we also started hiring

internationally. So I have team members

now in all over the US and then we have

team members in Puerto Rico, uh,

Colombia, Peru, and the Philippines. And

so we talked about having an office

there, but it was working so well after

CO in the US to be remote. Uh, which if

you asked me before COVID, would I let

people work remote? I would have said

never. Then obviously we had to. And I

thought to myself, you know, the team

members loved it. Everybody enjoyed it.

I think people are more productive. It’s

better home life for people. So, yeah, I

would never go back to making people

work in an office. Yeah. Um, I love that

and I love to hear like a success story

postco, right? Because now you’re able

to hire the best talent even if they’re

not in Rhode Island or Massachusetts or

wherever. So, 100%. And that’s one of

the other businesses, right, that we now

offer under Rob Lavine Legal Solutions.

So, we built our own full-time academy.

So, I hired the director of training and

development from T-Mobile, actually two

people there. Uh, and then we built a

full-time academy with a learning

management system, full-time

instructors. So, we hire people in

Colombia, Peru, and then we train them

and certify them either to do intake,

legal assistants, or case managers. And

once they’re trained and they graduate

from our academy, we then place them in

other law firms. So that’s a whole other

piece of our business. All in now are

between the law firm and our other

businesses. We’re probably 600 people.

Okay. So a couple things. You started

your firm. I love that you kept your

name on all of it. I I think that part’s

great. But then also I think the the

innovation of the fact that you were

like, “Well, how big can we get?” or hey

I started to automate stuff in my office

and it worked. Let me replicate that in

other places and let me start the

academy. Right? You’re like being a

lawyer can be difficult but there’s

systems to make it easier. I want to go

teach and train. I don’t hear that very

often. A lot of lawyers want to gatekeep

their knowledge or their experience or

whatever. And so I think that’s really

commendable that you’re willing to share

it. So the third business that we offer

under Rob Leavine Legal Solutions is a

mastermind group. And so I have law

firms from all over the country that

belong. And I wouldn’t be where I am if

it wasn’t for the original mastermind

group I joined probably at this point 19

I’d say 19 years ago was probably my

first mastermind. And there were lawyers

in that group that took me under their

wing. And that’s how I learned social

security. That’s how I learned veterans

disability. And all of those things have

really worked out well for us. And so

I’m happy to share the knowledge. Right.

So there’s a ton of business to be able

to accomplish in this country and so I

don’t feel it’s necessary to gatekeep

it. I’m very successful and by sharing

with others is how I give back. Yeah.

Yeah. I love that. A lot of times people

think that they have to like work for

legal aid and like only give back, only

do social work type things or make

money. And you’re clearly showing us

that you can do both, right? I am one of

the people who do not value things if I

don’t pay for it. So, I might look at

your stuff and you be like, “Hey, free

workshop. Come learn how to run your

thing.” Oh, I gotta pay

$1,000. Okay.

Because I think when you value your

stuff, other it kind of makes them want

to value it too, right? 100% agree.

Nothing we do is free. Nothing we do is

free. And so, like, even if you haven’t

left your house to spend money today,

you you’re using something that you

spent money on. I love when people don’t

shy away from it, but also when they’re

excited to make money because I’m

excited to make money. The more money

you have, the more things you can do,

but also like half of these

opportunities you probably would have

had to sit on them if you didn’t have

the money to do them, right? 100%. So,

I’m now a partner in an AI company. And

so they came to me. And so part of that

is based

on being able to have the access to all

of the different information we have,

the things I’ve learned over the years

in PI and be able to bring that to the

AI company. Part of that is obviously

our resources. So yeah, the bigger we

get, the more options we have. I would

never say money buys happiness, but it

definitely buys options. So it gives you

opens lots of doors and gives you lots

of options. Yeah, absolutely. Okay. So,

if you don’t mind me asking, are you in

Puerto Rico now? I am. Okay. So,

audience, Rob wanted to cover his

background because he had a fancy

background and I I’m sorry you couldn’t

show it, but like I’m in Ohio recording

with you in Puerto Rico on a

Wednesday. Like, that’s kind of a flex.

That’s that’s a big deal. Yeah.

Technology is pretty cool. Yes,

absolutely. Okay. So, let’s talk a

little bit about the Rob Lavine legal

solutions. Are these solutions and

innovations that you using in your own

firm and you were like, let me outsource

them or were they things that people

started to ask for? Yeah, 100%.

Everything that we do, we started in the

firm. So we started originally we tried

using another company’s record retrieval

service and so it was a disaster and

then we decided to open our own but for

our law firm and so we ran it for our

law firm for several years and then we

decided to build a platform that we

would be able to use for other law firms

and that’s really how it took off and

then the same thing with the staffing

right so I started hiring in other

countries for me and training them

inhouse for my law firm and my record

retrieval company. And then I had

friends that said, “Hey, can you help me

with that and so we decided to turn it

into a business after we perfected it.”

Yeah. Okay. There’s a lot of strength

there in testing it and then outsourcing

it. So, you’re an enterpriser, but then

you’re almost like franchise or do you

just come in and train? Uh, as far as

the staffing and and training. Yeah. So,

we don’t really train people who already

work at a law firm. So, we train our

team members that we hire and then once

I train them and certify them, then I

place them in the law. Place them into a

law firm. So, you’re like an employment

well staffing agency. That’s what you’re

calling it. Staffing. Yes. Staffing. But

the difference is there are lots of

companies you could call uh to get

someone that you wanted international.

So, if you wanted someone in Colombia or

Peru, there’s lots of companies you

could call. We’re the only company you

could call and say, “I want a fully

trained case manager that knows how to

run a personal injury case from start to

finish.” So, our academy to be a case

manager is 12 weeks. So, it’s five days

a week, eight hours a day in a

professional environment. They have live

speaker, live trainers, they have a

learning management system. They’re

tested. So, we wash out probably 20% of

the people that start the academy don’t

graduate because they just don’t meet

our standards. Yeah. I did operations at

the law firm that I was in. And so, I

came in and people were like, “Oh,

you’re doing great. How can we get

another Kyla, but like not to replace

me, but like replicate me.” And when I

left, I was managing a department of six

parallegals. And so, I appreciate what

you’re saying because like it’s not

easy, but also when you can then deliver

and you’re like, “No, they want to do

everything.” exactly the way you already

do it. Look, they’re trained. They’re

they’re case managers. They’re

parillegals. They’re ready. There’s so

much value in that, right? And then what

is it that like a case manager would do

that is so instrumental in a law firm

versus anybody else versus just like an

associate on the team or a parallegal on

the team or whatever that you’re able to

train people internationally.

So, I mean, the the key to running the

law firm from the perspective of

bringing the most value to both the

client financially and medically is, I

would say, what’s called medical

management, right? So, there’s only two

ways for a law firm to make more money,

right? Either you bring in more cases or

you make the cases you have worth more

money. And so the key is first of all

upfront you want to do the investigation

properly. So you establish negligence

and you make sure that you have

everything you need to button that case

up and prove what you need to prove. But

then more importantly is it’s the

treatment, right? So if you don’t

medically manage your clients, our

medical system is broken, right? So the

amount of time that doctors spend with

personal injury clients is a very small

amount of time. And often you see

someone going in to see the doctor on

the first visit and then after that they

see an NP or PA who just read the

doctor’s notes on the first visit and is

kind of following a protocol. They’re

not necessarily spending the time to get

to know the client. They’re not hearing

the problems. The client’s not getting

better. They’re not necessarily ordering

the objective testing. They’re not

identifying that there’s a potential

TBI. So the case manager’s job along

with the attorney is really to make sure

that we medically manage that client.

They’re asking the doctor questions.

They’re identifying problems why they’re

not getting better. We’re getting them

to the right providers, right? After

let’s say they go to their PCP and the

PCP sends them for physical therapy. So

do they need an ortho? Do they need a

neuro? Do they need a TBI consult? What

is it they really need? So we focus on

that in the academy is making sure they

number one understand how to read the

medical records and based on what

they’re reading they know the right

questions to ask the client and really

dig deep and make sure that we’re really

pushing medical management. One because

the client needs to get better and two

that’s how you maximize the value of the

case. Okay. And there’s enough

consistency among all these cases that

you’re 12 weeks and they’re like they’ve

seen everything they could possibly see.

They’re ready. No, I wouldn’t say that a

case manager or parillegal ever sees

everything there is to see. In the month

of April, we opened a thousand cases.

And so when you’re doing that kind of

volume, there’s no way even at that

volume that you get to see everything

because there’s always different

nuances. There’s always crazy stories,

crazy accidents, bizarre injuries. And

so, but I would say in 12 weeks, we’ve

done a great job of instilling the

basics, right? So, now they truly

understand how to run a case. They

understand leans. They understand health

insurance. They understand medical

management. They understand demands,

records, they understand the settlement

process. So, they can go into an office

and truly function. And then it’s on the

office to continue to mentor and manage

that person and coach them and bring

them along. It probably takes someone a

good year if you ask my opinion to

really know what you’re doing and do the

job really well. After a year, if you’re

doing volume, right, if you’re getting

enough cases on a regular basis, you

know, let’s say you have a case load of

100 100 cases of your own and so then

yeah, that you’re should be in good

shape. But, you know, you’re still

learning. I’ve been doing this 25 years.

I still learn stuff all the time. Yeah.

Okay. And then I know every office calls

these things different titles, right?

When I was working at the law firm, I

was called an enforcement coordinator

and I was completely the director of

operations. So what other titles have

you heard that called? Like in law

firms, I would say a case manager and a

parallegal are are generally

interchangeable, right? And so what

we’re talking about is pre-litigation.

So we really train them to do the

pre-litigation process. They’re not in

12 weeks trained in lit. So, a

litigation parallegal is different than

a litigation parallegal. And most

litigation parallegals don’t even know

how to do the pre-lit job. Like they

don’t know how to build a case from day

one, right? And how to handle the

treatment and how to get the records and

how to do the demand. They’re used to

litigation, right? So, they know how to

help with the complaint, how to help

with discovery, the interrogatories,

requests for production, all of those

pieces that build that case up to

building a trial notebook. And so

totally different skill set. Yeah. Yeah.

Okay. So Rob, before law school, what

made you decide to go? Had you been

around lawyers or what?

So I started at 16 years old as a EMT. I

volunteered on a rescue squad and then I

went into the Rhode Island National

Guard and I was a military police

officer. Then I went to college for

criminal justice and then I was a police

officer. So, I was a police officer in a

small city in Rhode Island. And at the

time, the law was if you were a police

officer, they had to pay for your

bachelor’s, masters, and law degree. So,

I already had my bachelor’s in criminal

justice. Um, and my goal was to be a

fed. That’s really what I wanted was DEA

or FBI, something like that. And so I

started going to law school because I

thought having my law degree and having

the law enforcement background would

make it easy for me to become a fed. And

then six, seven years in, uh, I got into

a very bad car accident while I was

working as a police officer. Uh, woman

pulled out in front of me while I was

responding with lights and sirens. Big

impact. The two of us went into a

building. Uh, and I was in therapy for a

year. And at the end of the year, the

three independent doctors said I had to

retire. Uh my career was over.

So at that point, I took the bar. Well,

I finished law school, took the bar, and

began the next stage or next phase of my

life. Wow. The rest is history.

Pretty much. Okay. Well, I’m glad that

you are um doing better. That sound that

accident sounds absolutely terrifying.

Um, so I love that that wasn’t the end

of your story. You were like, “No,

there’s there’s more. Okay, I can’t do

that. There’s always more.” Yeah. Okay.

All right. Cool. So, this podcast is all

about humanizing lawyers. All the stuff

we do outside of the courtroom or

outside of our jobs, but also it’s

advice to younger lawyers. So, Rob, what

would you say to a young lawyer five

years practicing or less about what they

could do with their law degree?

So I mean I think in today’s world the

it’s limitless right? So if I had to

give advice whether it was to a lawyer

or anyone starting out in any career

it’s about finding your passion right so

we spend more time working than we do

anything else in life. You spend more

time working than you are with your kids

than you are with your spouse than you

are on your hobbies. So you have to

enjoy what you do if you want it to be

meaningful and you want to be able to,

you know, really change your life. So

that’s what is always going to be my

first piece of advice. Make sure you

love what you do. Make sure you’re

passionate about it and then grow it.

Yeah, grow it. And growing it includes

keep going and innovate because I feel

like growing it growing it means a

million different things to a million

different people, right? So everybody

has a different definition as we started

out as success, right? So I know lawyers

who are very successful that do one very

specific area of law, very boutique.

They only take a certain type of cases,

certain size cases, and they’re very

happy. I knew other lawyers that want to

be a bohemoth. They do a ton of

different things and they take it all

in. So it really just depends what’s

important to you. Like so part of what’s

important to us at our law firm is

giving back. for instance. So, we give a

lot back to the community. We have a an

event every year where we have a family

fun day. So, we take over a park. We

give backpacks to the kids. We give out

bike helmets. We give out all sorts of

things. And we have um clowns there and

musicians and and food. Uh we do seven

holidays a year. We we give out free

rides to prevent drunk driving. So,

we’ve built an app that literally

downloads a certificate into your phone

and uploads it into your Uber app. Uh,

so you can get a free ride home to

prevent drunk driving. I mean, you know,

the like I said, money gives you

options. So, for me, one of those things

is to give back to the community. Yeah.

So, I like that Uber idea. That’s great.

I think it does tie into your mission,

you know, with you teaching and

training, but also just supporting the

community. And like do you guys do auto

accident cases? You said personal

injury. Yeah, of course. So then that

still reinforces that too. It’s like we

don’t want you to be a client from that

perspective here. I I love it. I think

that’s very smart. Right. Thank you.

Yeah. Okay,

cool. All right, Rob. Well, thank you so

much for joining the You Are Lawyer

podcast. Thank you. Thank you so much.

Talk to you later. Bye.